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Customer is king for Kestrel

As a new year gets underway, Kestrel sales director Jonathan Boland has big plans for the UPVC soffit and fascia brand.

Jonathan, who joined Kestrel in autumn 2023, has wasted no time in drawing up plans to help customers build their business.

“Our focus at Kestrel has always been on our customers, and in 2024 we are really doubling down on that,” Jonathan said.

“We know that the customers felt the market fluctuations of 2023, and so we have been thinking about what we can offer.

“Along with our core products, we have, and continue to develop, a broad product portfolio. The aim is to help customers diversify, capture more available spend and, ultimately, build their businesses.”

The additional ranges now offered alongside Kestrel now include low-maintenance UPVC and composite decking from DekBoard, the Kayflow rainwater and underground range and Zest interior wall panels, a contemporary tile alternative.

“We are looking at our offering to customers and how we can support them better, and that is a key focus for the year ahead,” Jonathan added.

Among those plans will be a refreshed Kestrel brand and marketing products, with more online resources to compliment the support options already available.

Providing more support to installers is also part of the plan for 2024, with an initiative to be launched later in the year.

Behind the scenes Kestrel is also investing in manufacturing and operations at its Scunthorpe plant.

“Kestrel has a reputation for quality, but we recognise that you can’t maintain that without continuous investment,” Jonathan added.

“We have invested in onsite recycling to reduce our impact on the environment. There have also been improvements in injection moulding, tooling, and mixing over the past year.

“That emphasis on looking for ways to continuously improve is something that will very much remain over the year, and years, ahead.”