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“When we were discussing our options with the FIT Show management, we told them that they didn’t have a suitable category for us,” explained Kestrel’s Southern Divisional Manager Darren Dow. “The FIT Show is clearly the place for Kestrel to be exhibiting as we have spent the previous two years meeting all of our customers there.”

Therefore, UPVC Roofline is a brand new category of one, which represents the broadening appeal of the show, according to Darren.

“The guys at FIT were very responsive, which is great because the show continues to grow, and new categories potentially means new customers, which in turn will attract new suppliers.”

Kestrel will be focusing on the promotion of its brand alongside the recent launch of its new UPVC embossed cladding range, which is already receiving positive reviews from installers.

“The FIT Show provides us with an opportunity to reach out to installers while representing their suppliers,” Darren said. “There is a lot for us to talk about, from Kestrel’s market-leading guarantees, our popular registered installer scheme and all the other additional marketing support we offer.”

Find out how you can benefit from choosing Kestrel by visiting stand 259. You can also visit www.kbp.co.uk. The Fabricator Installer Trade Show takes place at The International Centre Telford on the 12th, 13th and 14th April 2016. Further information is available at http://www.fitshow.co.uk/stand-packages.